Jenn Palmer is the Founder and CEO of JPalmer Collective, funding high-growth companies that do not fit the traditional lender’s criteria, including women-led companies and consumer brands focused on conscious consumers, sustainability and inclusivity. Jenn is also President of the Secured Finance Network (SFNet), the leading trade organization in the commercial finance industry. As former CEO of Gerber Finance, Jenn grew the company’s ABL portfolio by more than 140% and achieved the firm’s second most profitable year in its 25-year history during the pandemic. She also grew the Gerber portfolio from 34% to 56% women-owned and -led businesses.