TSL Express Daily News
The Secured Lender
SFNet's The 81st Annual Convention Issue
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Top 5 Apps for Organizing
Mar 7, 2019If you’re like most of us, we try to stay organized in business and life, but it gets increasingly complicated…
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The Importance of Stretching
Mar 7, 2019Every personal trainer and athletic coach I have ever worked with has stressed the importance of stretching. When working out…
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SFNet's 40 Under 40 Award Winners Panel Recap
Mar 6, 2019Moderator: Samantha Alexander, regional underwriting manager, Wells Fargo Capital Finance’s Corporate Asset Based Lending group and 2016 CFA 40 Under…
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SFNet's Inaugural YoPro Leadership Summit
Mar 6, 2019The Secured Finance Network brought together the next generation of commercial finance leaders for a full day of learning and…
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It’s a Marathon, Not a Sprint
Aug 22, 2018I was recently invited to participate in an executive panel to answer questions from a credit training class comprised of...
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It’s Not Too Late – Five Member Benefits to Cash In On Now
Aug 1, 2018As we hit the half way mark on calendar year 2018, it is a good time to take stock and…
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It’s Time To Break Up With Your Phone
Jul 18, 2018Do I have your attention? Let’s be honest here: do you have the attention span to read this article? Compared…
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Lien Management – What You Need to Know
Jun 6, 2018UCC filing is the cornerstone of all loans and every lien portfolio...
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Potential Impacts of Blockchain on Commercial Lending
Jan 15, 2018By Raja Sengupta, Executive Vice President and General Manager, Wolters Kluwer’s Lien Solutions When it comes to the rising importance…
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How to be a Good Leader
Dec 5, 2017I know what you’re thinking…another article about how to be a good leader? The short answer is yes…but this time,…
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Fintech and Due Diligence – Disruptors and Established Firms Evolve
Oct 30, 2017The fintech sector has gone through a number of manifestations in the past two decades.
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A Commercial Banker’s Tickler Transition Plan
Oct 18, 2017Just do a keyword search for “bank tickler,” and you’ll quickly realize that banks are still heavily reliant on manual…
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Understanding and Developing Your Personal Brand: Four Steps to a More Intentional Career Progression
Sep 5, 2017It is imperative for individuals to have a general idea about their future career aspirations, just as companies should have clearly defined strategies.
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Selecting a Technology Vendor: 3 Questions to Ask
Jul 5, 2017As with anything else at your bank, selecting a technology vendor can be a challenging decision. Users from across different…
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Why Back-Office Lending Automation Enhances Customer Satisfaction
Apr 25, 2017Every bank strives to keep its customers happy. Of course, some institutions are better at achieving this goal than…
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The Lost Art of the Loan Purchase
Mar 2, 2017Purchasing a loan directly from a bank whether at par or discount is a not-often-used technique that is easily…
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Audit Prep: Why a Paperless Approach Makes Sense
Feb 15, 2017How much time does your financial institution spend preparing for audits? We recently surveyed 187 community banks, and the results…
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Back Office Support Services: Helping you approve more clients
Feb 7, 2017How many times have you come across a potential client who’s financials are either not up to date, not accurate,…
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“All Assets” is the Key When Drafting UCC-1 Financing Statement Collateral Descriptions
Jan 30, 2017Even when prepared by outside or in-house counsel, many lenders pay close attention to draft UCC financing statements before they…
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Paper Loan Files: Does Your Bank Know the True Cost?
Jan 12, 2017Sure, there’s a tangible cost associated with deploying an electronic loan imaging system. Software, support, and scanning hardware are just…
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July 10, 2025
Source: Assembled Brands Capital
Assembled Brands Capital is excited to welcome Seton Swiderski as Vice President of Originations, a strategic hire aimed at accelerating the growth of its asset-based lending portfolio. Based in Florida, Seton will lead origination efforts, focusing on new business development and expanding our presence in the consumer products space.
Seton brings a robust background in sales leadership and business development. She most recently served as Sales Lead and Founding Account Executive at Highbeam, where she was instrumental in establishing and scaling sales initiatives, demonstrating a strong ability to drive early-stage growth. Prior to Highbeam, Seton was an Account Executive, Large & Strategic Accounts at Meltwater, where she developed and managed key client relationships across diverse and competitive markets.
“We're thrilled to welcome Seton to the team. Her track record in business development will significantly enhance our origination capabilities, allowing us to deepen our market presence and provide tailored capital to even more businesses in the consumer products space,” said Michael Lipkin, CEO of Assembled Brands.
“Seton’s proven ability to identify and cultivate high-value opportunities is a direct complement to our revenue strategy,” added Kunal Kohli, Managing Director, Head of Revenue at Assembled Brands. “Her strategic impact will be key to expanding our quality lending portfolio and fortifying Assembled Brands’ position in the CPG industry.”
Seton's leadership will directly contribute to expanding Assembled Brands Capital's partnerships and lending portfolio. Her expertise will reinforce the firm's commitment to delivering flexible, asset-based financing solutions, ultimately supporting the growth and success of CPG businesses nationwide.
About Assembled Brands
Assembled Brands is a leading asset-based lender that provides flexible capital solutions to consumer products businesses. We offer growth lines of credit up to $25 million to branded ecommerce and omnichannel companies, enabling fast scaling and helping them address financial and operational challenges.
For more information about Assembled Brands, visit www.assembledbrands.com.
Seton brings a robust background in sales leadership and business development. She most recently served as Sales Lead and Founding Account Executive at Highbeam, where she was instrumental in establishing and scaling sales initiatives, demonstrating a strong ability to drive early-stage growth. Prior to Highbeam, Seton was an Account Executive, Large & Strategic Accounts at Meltwater, where she developed and managed key client relationships across diverse and competitive markets.
“We're thrilled to welcome Seton to the team. Her track record in business development will significantly enhance our origination capabilities, allowing us to deepen our market presence and provide tailored capital to even more businesses in the consumer products space,” said Michael Lipkin, CEO of Assembled Brands.
“Seton’s proven ability to identify and cultivate high-value opportunities is a direct complement to our revenue strategy,” added Kunal Kohli, Managing Director, Head of Revenue at Assembled Brands. “Her strategic impact will be key to expanding our quality lending portfolio and fortifying Assembled Brands’ position in the CPG industry.”
Seton's leadership will directly contribute to expanding Assembled Brands Capital's partnerships and lending portfolio. Her expertise will reinforce the firm's commitment to delivering flexible, asset-based financing solutions, ultimately supporting the growth and success of CPG businesses nationwide.
About Assembled Brands
Assembled Brands is a leading asset-based lender that provides flexible capital solutions to consumer products businesses. We offer growth lines of credit up to $25 million to branded ecommerce and omnichannel companies, enabling fast scaling and helping them address financial and operational challenges.
For more information about Assembled Brands, visit www.assembledbrands.com.
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