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SFNet's The 81st Annual Convention Issue
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December 5, 2023
Source: SG Credit Partners
CHICAGO (December 1, 2023) –– SG Credit Partners, through its SG Consumer Products division, is excited to announce a $6 Million senior debt investment in a plant-based snack brand. The partnership will provide additional capital to support their continued retail expansion and product innovation.
The Company selected SG as their financing partner because of SG’s thoughtful solution that solved for unique business needs. SG has significant experience lending to high-growth food and beverage brands, particularly those facing working capital constraints as they gain distribution across the country and internationally. The financing structure aligned with the strategic financial objectives of the Brand and created a true partnership focused on driving omnichannel growth.
The plant-based protein supplement market is anticipated to grow in the United States at an 8.1% CAGR, largely led by consumer focus on healthy alternatives to traditional snacks and growing support of veganism. The Brand established itself early in the plant-based market and has stayed true to their mission of energizing consumers through deliciously simple plant-powered food.
“Were excited to partner with this exceptional brand and provide fuel for future growth and product expansion,” says Spencer Brown, Managing Director at SG. “They’re focused on providing healthy, plant-based protein to everyone. It’s rewarding to see the momentum they’re gaining and we’re happy to be part of their journey.”
About SG Consumer Products
SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Structured Credit. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $900 million to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.
The Company selected SG as their financing partner because of SG’s thoughtful solution that solved for unique business needs. SG has significant experience lending to high-growth food and beverage brands, particularly those facing working capital constraints as they gain distribution across the country and internationally. The financing structure aligned with the strategic financial objectives of the Brand and created a true partnership focused on driving omnichannel growth.
The plant-based protein supplement market is anticipated to grow in the United States at an 8.1% CAGR, largely led by consumer focus on healthy alternatives to traditional snacks and growing support of veganism. The Brand established itself early in the plant-based market and has stayed true to their mission of energizing consumers through deliciously simple plant-powered food.
“Were excited to partner with this exceptional brand and provide fuel for future growth and product expansion,” says Spencer Brown, Managing Director at SG. “They’re focused on providing healthy, plant-based protein to everyone. It’s rewarding to see the momentum they’re gaining and we’re happy to be part of their journey.”
About SG Consumer Products
SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Structured Credit. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $900 million to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.
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