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The Secured Lender

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#3 -_ 1 (1)

February 7, 2023

Source: SG Credit Partners

Promenade (formerly Bloomnation) is a SaaS platform for local businesses seeking a comprehensive eCommerce presence and solution. The Company began as a specialized online marketplace for florists and has since expanded into restaurants, liquor stores, and butcher shops. Promenade’s robust product feature set includes POS, SEO optimization, web order processing, and CRM, among others.

Promenade was seeking growth financing to capitalize on new market opportunities in underserved verticals.

SG structured a non-dilutive growth facility that provided the Company with sufficient capital to add key product development and sales personnel to execute on its plans.

SG Credit + Stonegate Capital

SG Credit Partners, with its Stonegate Capital division, is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. We’ve established a broad credit platform consisting of three core strategies: Software & Technology, Consumer Products, and Lower Middle Market Structured Credit.

Efficient in process, thoughtful in approach, and committed to building strong, lasting relationships, our success is measured over the long term by earning the trust of entrepreneurs and their advisors.

Headquartered in Southern California with offices throughout the country, SG Credit Partners, with its Stonegate Capital division, has provided in excess of $500 million to lower middle market entrepreneurs across a variety of industries.