TSL Express Daily News

FocalPoint (“FocalPoint”), a division of B. Riley Securities, Inc., is pleased to have served as the exclusive financial advisor to Exact Customer LLC (“Exact Customer” or the “Company”) in connection with its strategic investment from Gauge Capital (“Gauge”).

Exact Customer is a software-enabled, digital performance marketing agency focused on providing large average order value sales leads of high intent consumers to the home services market. Exact Customer utilizes first- and third-party data to aggregate and assess leads from multiple channels, including email, pay-per-click, and publishers.

“With macroeconomic dynamics impacted by a rising rate environment, more companies will shift away from low attribution marketing and turn to performance marketing partners with high attribution dynamics,” said Bryant Yu, FocalPoint’s Technology, Media, and Telecom Managing Director. “Exact Customer’s technology has greatly reduced the necessary overhead historically needed to manage complex performance marketing campaigns. Having secured its strategic partnership with Gauge, we believe Exact Customer is well positioned to expand market share across the home service industry and economic cycles.”

Tom McKelvey, Gauge’s Managing Partner and Co-Founder, said, “We have been impressed with what Steve, Eric, and the Exact Customer team have built. Exact Customer’s reputation for excellence precedes itself and we look forward to achieving our shared vision for growth.”

“We look forward to partnering with Gauge for the next chapter of the Company’s growth,” said Steve Jacoby, Exact Customer’s Co-Founder. “We’re proud of Exact Customer’s success thus far, and with additional resources to invest in sales and marketing, strategic M&A, and vertical expansion, we will continue to deliver an excellent experience for our current and future customers.”

Eric Bloomfield, Exact Customer’s Co-Founder added, “FocalPoint was an instrumental partner and trusted advisor. We deeply appreciated FocalPoint’s keen understanding of our industry and their relentless commitment in navigating us to a successful closing with Gauge.”

Muizz Kheraj, FocalPoint's Technology, Media, and Telecom Managing Director, added, “We are very proud to have the opportunity to partner with Steve and Eric. They are amazing entrepreneurs and developed unique technology that has created tremendous value for its clients. We are confident the combination of that technology and the partnership with Gauge will drive excellent results for the home services industry.”

In connection with Gauge’s strategic investment, Tom McKelvey, Tristan Loiselle, and Sam Yang from Gauge Capital and Billy Sewell, Gauge Operating Partner, have joined the Exact Customer’s Board of Directors.

David Ma from Jeffer Mangels Butler & Mitchell LLP served as legal counsel to Exact Customer. Ropes & Gray LLP served as legal counsel to Gauge Capital.

About Exact Customer, LLC

Exact Customer is a software-enabled, digital performance marketing agency focused on providing high-value purchase sales leads of high intent consumers to the home services market. Exact Customer utilizes first- and third-party data to aggregate and assess leads from multiple channels, including email, pay-per-click, and publishers. The Company is headquartered in New York, New York. To learn more, visit www.exactcustomer.com.

About Gauge Capital

Gauge Capital is a leading middle market private equity firm based in Southlake, Texas. Gauge invests in five key sectors: healthcare, technology, business services, government and industrial services, and food and consumer. The firm manages more than $2.0 billion in capital. In 2020, 2021, and 2022, Inc. Magazine named Gauge one of the top private equity firms for founders. In 2021 and 2022, Gauge was also named to the Top 50 PE Firms in the middle market by Grady Campbell. In 2022, Gauge ranked in the top five out of 517 private equity firms in the HEC Paris – Dow Jones Small-Cap Buyout Performance Ranking. To learn more, visit www.gaugecapital.com.

About B. Riley Securities, Inc.

B. Riley Securities is a leading investment bank that provides corporate finance, advisory, research, and sales and trading services. Investment banking services include initial, secondary, and follow-on offerings, institutional private placements, merger and acquisition (M&A) advisory, SPACs, corporate restructuring, and recapitalization. The firm is nationally recognized and highly ranked for its proprietary small-cap equity research. B. Riley Securities is a wholly owned subsidiary of B. Riley Financial. For more information, visit www.brileysecurities.com.

Please contact Muizz Kheraj, CFA, Managing Director, at (310) 405-7019, or Bryant Yu, Managing Director, at (310) 405-7027, for more information regarding this transaction.