TSL Express Daily News
The Secured Lender
SFNet's The 81st Annual Convention Issue
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November 22, 2021
Source: Rosenthal & Rosenthal, Inc.
(NEW YORK) – November 22, 2021– Rosenthal & Rosenthal, Inc., the leading factoring, asset-based lending and purchase order financing firm in the U.S., today announced the completion of a recent combined $2.5 million asset-based lending facility and $750,000 purchase order financing and trade finance program to support a fast-growing healthy foods and supplement company.
The Los Angeles-based company was seeing explosive growth in the health foods space and experienced cash flow constraints when the business was unable to build up enough inventory to meet increasing product demands from customers. When it became clear the company required a more comprehensive approach to financing, a third-party finance company introduced the client to Rosenthal. With a deep understanding of the challenges facing e-commerce and omnichannel businesses, Rosenthal was able to step in to provide a multi-faceted financing solution, which involved a mix of asset based lending, purchase order financing and a specially designed trade finance facility to accommodate inventory purchases from overseas vendors for the company’s e-commerce business segment. The combination of Rosenthal’s financing facilities replaced multiple high-rate short-term borrowing solutions with a more holistic financing approach that provided the company with more liquidity to fuel growth, build inventory and expand product categories.
“Rosenthal excels at finding creative and flexible solutions to complex challenges. This one-stop approach to financing gives entrepreneurs and business owners the working capital and flexibility they need so they can focus on scaling their companies and positioning themselves for success,” said Ying Yang, Vice President of Business Development at Rosenthal.
“Our ability to collaborate across our various divisions to create a robust financing solution that’s tailored to meet the specific needs of our clients, makes Rosenthal uniquely positioned to support companies that are straddling e-commerce and brick-and-mortar sales channels or struggling with supply chain issues,” said Paul Schuldiner, Executive Vice President at Rosenthal.
For more information about Rosenthal and this transaction, please visit www.rosenthalinc.com and contact Paul Schuldiner at 212-356-1703 or PSchuldiner@rosenthalinc.com and Ying Yang at 818-914-5913 or YYang@rosenthalinc.com.
ABOUT ROSENTHAL & ROSENTHAL
Rosenthal & Rosenthal (www.rosenthalinc.com) is the leading factoring, asset-based lending and purchase order financing firm in the United States. Founded in 1938 by Imre J. Rosenthal, the firm is now led by the second and third generations of the Rosenthal family. As a privately held company, Rosenthal is committed to providing personalized service and flexible lending to clients across a broad range of industries. Rosenthal has offices in New York, California, Georgia and North Carolina.

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