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#3 -_ 1 (1)

June 29, 2021

Source: Agility Capital

Agility Capital today announced it has provided follow-on financing to Violet Grey, a direct to consumer personal beauty platform. The Company’s unique value proposition is centered around its community of beauty experts. In addition to a best-in-class editorial team, the Company engages Hollywood’s leading beauty experts — a network of 150+ world-class makeup artists, hair stylists, estheticians, dermatologists, and celebrity influencers with a combined social reach of 23M+ — to test and approve their curation of the industry’s best products. Only those deemed best-in-class by 70%+ of the company’s expert network earn Violet Grey’s branded seal of approval, THE VIOLET CODE — the most sought-after seal of approval in the beauty industry.

About Violet Grey

Violet Grey is a powerful brand-building platform that creates, or further validates, hero beauty products. From the creation of trusted content to bespoke experiences — all leveraging coveted industry relationships – the Company raises maximum awareness and exceeds key KPIs for its partners, including legacy, niche, and DTC brands such as Chanel, Augustinus Bader, and Victoria Beckham Beauty. Find out more at www.violetgrey.com.

About Agility Capital

Agility Capital provides innovative debt solutions to emerging growth private and “Small Cap” public companies in the technology, communications, life science and branded consumer products markets. Our service is the Western United States, with select opportunities throughout the country. Our lending strategy is simple: be the most creative and responsive lender for emerging growth companies. We provide financing tailored to the immediate needs of our clients.  Visit www.agilitycap.com to learn more.