SFNet values its members’ input and feedback as it helps shape priorities and drills down to focus on what matters most. Results from SFNet’s Annual Membership Survey, completed earlier this year, were very positive, with 90% of SFNet members reporting they’d recommend SFNet to friends and colleagues and two thirds reporting SFNet’s response to the pandemic has been better than any other association to which they belong.

In fact, our association has seen our Net Promoter Score (a key measure of loyalty) steadily increase over the past three years, up 37 points since 2018 and well above trade association averages. Results also gave us ideas for areas of improvement, and SFNet is taking on several new initiatives in response to this. This article will break down the membership survey results and what the Association has planned for the remainder of 2021.