Former bank credit executive brings disciplined, institutional-grade credit oversight to JPC's nontraditional lending model.

NEW YORK — July 13, 2026 — JPalmer Collective (JPC), a leading customized asset-based lending solutions provider for high-growth consumer brands, today announced the appointment of Caryn Alexander as Head of Portfolio Management.

Alexander brings more than two decades of bank-side credit and portfolio leadership to the role, most recently as Senior Managing Director, Head of ABL Portfolio Management at Webster Bank, where she led a 16-member national team overseeing a $3 billion asset-based lending portfolio. Before that, she spent more than a decade at HSBC Bank USA, where she led the credit team that handled the JPalmer Collective account. There she rose to Senior Vice President and Northeast Regional Head of Credit Management for Middle Market, C&I and played a pivotal role in growing a diversified commercial portfolio more than 400%, to over $6 billion, while helping build out sector verticals.

“Caryn has spent her career in the institutions that set the rules many of our clients have outgrown or never fit into in the first place,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “She's seen firsthand how that kind of credit discipline can leave growth companies behind. That perspective, combined with her expertise and hard work, is exactly what we want guiding how we think about risk as we scale."

Disciplined Credit Leadership, Built for Scale

In her new role, Alexander will oversee credit and portfolio management across JPC’s growing business, including underwriting, structuring, ongoing credit and collateral monitoring, and risk governance, ensuring the firm scales with discipline.

“I’ve spent my career on the bank side, underwriting within frameworks built for scale and risk control, but not always built for the realities of high-growth, founder-led businesses,” said Alexander. “I know the questions credit committees ask, and the boxes companies are expected to check. I’m excited to bring that discipline to a firm that’s built specifically to say yes to the companies banks often can’t.”

Client-Centric Leadership as a Strategic Priority

Alexander’s appointment continues with a deliberate effort by JPalmer Collective to build a leadership team with firsthand experience on multiple sides of the lending relationship. The firm’s SVP, Portfolio, Andrew Hollingsworth, recently joined JPC after working with the firm as a client, and JPC’s Board of Directors includes a former client as well. Alexander’s bank-side credit background adds another important point of view that she will apply to JPC’s model. 

Alexander holds an MBA in Banking and Finance from Pace University’s Lubin School of Business and a BBA in Banking and Finance from Hofstra University’s Zarb School of Business. She is a board member of the New York Institute of Credit and a member of CHIEF and the Secured Finance Network (SFNet).

About JPalmer Collective

JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, a commercial finance veteran, 2026 Inc. Female Founders 500 honoree, former president of SFNet, and an advocate for improving women’s access to financing. Created to fund high-growth companies that do not fit traditional lenders’ criteria, the company provides white-glove service with a consultative approach to women-led companies, high-growth consumer brands, and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth.