SG Credit Announces A Senior Debt Investment in Rip Van

CHICAGO (May 19, 2026) – SG Credit Partners, through its Consumer Products division, is excited to announce its partnership with Rip Van, a better-for-you snack brand offering low-sugar stroopwafels, wafers, and cookies. SG’s debt facility will support Rip Van’s continued expansion as consumer demand for low-sugar indulgence snacks with cleaner ingredients continues to grow. 

 

“SG Credit Partners has been a strong partner, providing us with the necessary flexibility and availability as we continue to scale the brand” said Marco De Leon, co-founder and CFO of Rip Van. “Their knowledge of the consumer products space and support for founder-led businesses made them the right fit.” 

 

Founded by Marco De Leon and Rip Pruisken while students at Brown University, Rip Van reimagined the traditional Dutch stroopwafel into a better-for-you snack suited for the American market. Their flagship product is made with non-GMO ingredients, no artificial flavors or colors, no corn syrup or artificial sweeteners, and significantly less sugar than traditional stroopwafels, using prebiotic chicory root fiber as a primary ingredient. Since launch, Rip Van has expanded its product mix to include low-sugar wafers and sandwich cookies, and its products are available at national retailers including Whole Foods Market, Costco, HEB, Target, Kroger and Meijer, as well as online at www.ripvan.com.

 

“It’s clear that Rip Van has built a differentiated position in the better-for-you snack category with a product that resonates with consumers,” said Jordan Hoppe, Managing Director at SG Credit Partners. “We are excited to support the team as they continue to grow the brand’s reach.”

 

Check out Rip Van's full lineup of low-sugar, high-flavor snacks at Sweets & Snacks (Booth 3854) in Las Vegas on May 19-21!