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SLR Digital Finance Provides $40 Million Credit Facility to DeepIntent, Inc. Following $637 Million Private Equity Investment
October 29, 2025
Source: SLR Digital Finance LLC
LOS ANGELES, CA – SLR Digital Finance LLC (“SLRDF”) is pleased to announce it has provided a $40 million senior secured revolving ABL credit facility to DeepIntent, Inc.(the “Company”), a leading healthcare advertising demand-side platform (DSP). The facility includes improved terms and an extended maturity through September 2030, providing continued flexibility and support for the Company following a recent investment by Vitruvian Partners, a UK-based private equity firm.
SLR first partnered with DeepIntent when it refinanced the Company’s incumbent bank lender with a highly flexible financing solution that better aligned with DeepIntent’s growth trajectory. Over three years, SLR expanded availability from $30 million to $80 million to support the Company’s hyper-growth and product innovation, with the new facility right-sized for the Company’s current capital needs.
In September 2025, Vitruvian Partners acquired a majority stake in DeepIntent, Inc. through a $637 million investment to accelerate product innovation, including AI-driven healthcare marketing capabilities and generative AI integration.
“We’re proud to have supported DeepIntent’s growth for several years and are excited to continue our partnership with the DeepIntent team,” said George Kekejian, Vice President at SLR Digital Finance.
“For years, SLR has been a key partner in scaling DeepIntent's growth, product, and team,” said Chris Paquette, Founder and CEO of DeepIntent. “We’re excited to continue this partnership into our next chapter as we advance our mission to improve patient outcomes through the combination of digital advertising and data science."
About SLR Digital Finance
SLR Digital Finance is the leading asset-based lender serving digital media companies looking for an alternative to traditional bank financing. SLRDF offers factoring and asset-based loans up to $250 million and finds ways to provide borrowers with maximum availability and flexibility. SLRDF serves advertising technology companies, publishers, ad networks, creative studios, agencies, and digital platforms.
SLR Digital Finance is a wholly owned subsidiary of SLR Business Credit, an SLR Investment Corp. company. [NASDAQ: SLRC]
About DeepIntent
DeepIntent is the leading healthcare demand-side platform (DSP), purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world’s top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent’s platform delivers measurable audience quality and script lift at scale. Learn more at www.deepintent.com.
SLR first partnered with DeepIntent when it refinanced the Company’s incumbent bank lender with a highly flexible financing solution that better aligned with DeepIntent’s growth trajectory. Over three years, SLR expanded availability from $30 million to $80 million to support the Company’s hyper-growth and product innovation, with the new facility right-sized for the Company’s current capital needs.
In September 2025, Vitruvian Partners acquired a majority stake in DeepIntent, Inc. through a $637 million investment to accelerate product innovation, including AI-driven healthcare marketing capabilities and generative AI integration.
“We’re proud to have supported DeepIntent’s growth for several years and are excited to continue our partnership with the DeepIntent team,” said George Kekejian, Vice President at SLR Digital Finance.
“For years, SLR has been a key partner in scaling DeepIntent's growth, product, and team,” said Chris Paquette, Founder and CEO of DeepIntent. “We’re excited to continue this partnership into our next chapter as we advance our mission to improve patient outcomes through the combination of digital advertising and data science."
About SLR Digital Finance
SLR Digital Finance is the leading asset-based lender serving digital media companies looking for an alternative to traditional bank financing. SLRDF offers factoring and asset-based loans up to $250 million and finds ways to provide borrowers with maximum availability and flexibility. SLRDF serves advertising technology companies, publishers, ad networks, creative studios, agencies, and digital platforms.
SLR Digital Finance is a wholly owned subsidiary of SLR Business Credit, an SLR Investment Corp. company. [NASDAQ: SLRC]
About DeepIntent
DeepIntent is the leading healthcare demand-side platform (DSP), purpose-built to help marketers plan, activate, and optimize data-driven campaigns with speed and precision. Trusted by the world’s top healthcare brands and their agencies, DeepIntent uniquely unites media, identity, and real-world clinical data to power privacy-safe, omnichannel marketing across every screen. Backed by patented technology and proven outcomes, DeepIntent’s platform delivers measurable audience quality and script lift at scale. Learn more at www.deepintent.com.
