Rosenthal Capital Group Closes $3 Million Asset-Based Loan Facility for California-Based Amazon Brand Accelerator

(NEW YORK) – July 16, 2025 – Rosenthal Capital Group (RCG), the leading private commercial finance firm in the United States, today announced the completion of a $3 million asset-based loan facility for a family-owned e-commerce accelerator operating in the beauty sector.

The California-based company, a popular Amazon reseller of beauty products, had successfully grown its business to $50 million in top-line revenues. The second-generation business owner was exploring options for a new financing facility that would allow the company to significantly scale the business. Seeking an alternative to their existing high-cost debt financing solution, the company was referred to RCG by a local bank. RCG stepped in to provide a $3 million asset based loan against inventory collateral. 

“As a top Amazon reseller helping brands scale online, we recognized this client needed a more flexible, cost-effective financing solution,” said Maria Contino, EVP and West Coast Regional Sales Manager at RCG. “We support e-commerce growth by lending against inventory, including Amazon-held stock, and offer a competitive, personalized alternative to high-priced fintech and easy access funding offered by online platforms.”

ABOUT ROSENTHAL CAPITAL GROUP (RCG)

With over 87 years of leadership and industry experience, Rosenthal Capital Group (RCG) is now led by the third and fourth generations of the Rosenthal family. As a privately held company, RCG is committed to providing personalized service, credit protection and flexible lending to small to middle-market clients across a broad range of industries, with loans ranging from $500,000 to $40MM+. With unmatched financial capacity and decades of experience, RCG is best in class for all its clients’ creative financing needs, including factoring, asset-based lending, direct-to-consumer financing, purchase order financing and equipment financing. Rosenthal’s team of seasoned professionals covers the U.S. from coast to coast and nearly everywhere in between, with dedicated offices in New York, California, Georgia, North Carolina and Illinois. Learn more at www.rosenthalcapitalgroup.com.