2020 Winter Business Development Level One

February 19, 2020 2:00 PM - 3:30 PM (Eastern Standard Time)

Date and Time

February 19, 2020
2:00PM - 3:30PM ET


For the first session of this brand new course, we are offering a 25% discount. Use the code BUSDEV25 when registering to get 25% off your registration.

Learn the secrets to new business development in Business Development Level One. Participants will have the chance to join in on a roundtable discussion about successful new business development with three ABL new business veterans. This 90-minute virtual course will cover:
  • Target Market identification
  • Direct calling
    • Market research
    • Data management
  • Building a referral network
  • Marketing
    • Web presence
    • Pitchbooks
  • Advocating for a prospect
    • Knowledge of credit
    • Loan structuring

Participants should have at least one year of ABL experience.


Joe Accardi
Head of New Business Development, ABL Division
People's United Bank

Dan Stella
Senior Vice President
Bank of America Business Capital

Bill Benning
Senior Vice President
First Tennessee Bank


Members: $395
Non-Members: $695

Refund/Cancellation Policy

The Secured Finance Network reserves the right to cancel any program due to insufficient enrollment.

We recognize that plans can change due to business priorities, and we will work with you to find another workshop date that better suits your schedule. In order to receive a refund, you must submit written notification no less than five business days prior to the program start date.


SFNet is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org


Member Price: $395

Non-Member Price: $695


SFNet's ABCC 2020 

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Our Asset-Based Capital Conference brings together key players from the major asset-based market participants. Join your colleagues for two days of panels focusing on the rapidly changing economic environment