Business Development Level 1

“Although I have been involved in commercial equipment finance for over a decade, this is my first job as a BDO. I walked away from the seminar with a better sense of how to establish mutually beneficial relationships needed to build/reinforce not only my company’s brand, but my brand as well.”

Learn the secrets to new business development in Business Development Level One. Participants will have the chance to join in on a roundtable discussion about successful new business development with three ABL new business veterans. This 90-minute virtual course will cover:

  • Target Market identification
  • Direct calling
    • Market research
    • Data management
  • Building a referral network
  • Marketing
    • Web presence
    • Pitchbooks
  • Advocating for a prospect
    • Knowledge of credit
    • Loan structuring

Participants should have at least one year of ABL experience. See below for more information and contact with any questions.



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2020 Summer Operations Level Two


August 11-13, 2020
2:00-3:30 p.m. ET each day