SG Credit Announces a Senior Debt Investment in Mezcla
March 18, 2026
Source: SG Credit Partners
CHICAGO (March 18, 2026) – SG Credit Partners, through its Consumer Products division, is pleased to announce a senior debt investment in Mezcla, the New York-based maker of the puff-crispy plant protein bar taking the better-for-you snack category by storm. The investment was made in connection with Mezcla's recently closed Series B round led by Bluestein Ventures and will support working capital needs as the company continues to accelerate retail expansion nationwide.
"We needed a capital partner who understood where we're going, and SG got it from day one," said Griffin Spolansky, Founder and CEO at Mezcla. "Their flexibility and deep experience in consumer brands made them the right fit as we scale distribution and bring our bars to more shelves nationwide."
Founded in 2019 by Griffin Spolansky, Mezcla set out to solve a familiar problem: protein bars that choose between taste and nutrition rather than delivering both. Their Puff-Crispy Bar answers with a plant-based, gluten-free format that leads with flavor and backs it up with 10 grams of plant protein per serving. Since 2022, Mezcla has achieved an impressive 128% CAGR and has expanded to over 9,000 retail locations nationwide, including Whole Foods, Target, Sprouts, H-E-B, Kroger, and Costco. The brand also partners with The Hunger Project, donating a portion of sales to fight food insecurity around the world.
"Mezcla has built an exceptional brand in a competitive category by putting flavor first and letting the nutrition speak for itself," said Evan Waggoner, Director at SG Credit Partners. "We're excited to support the team as they continue to grow their retail presence and introduce more consumers to what they've built."
About Mezcla
Mezcla is a New York-based food company making plant-based, puff-crispy protein bars designed for people who refuse to compromise on taste or nutrition. Each bar delivers 10g of plant protein and is certified non-GMO, gluten-free, and plant-based. Mezcla's bars are available in over 9,000 retail locations across the US and online at www.eatmezcla.com.
About SG Credit Partners
SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Commercial Finance. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $1.3 billion to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.
"We needed a capital partner who understood where we're going, and SG got it from day one," said Griffin Spolansky, Founder and CEO at Mezcla. "Their flexibility and deep experience in consumer brands made them the right fit as we scale distribution and bring our bars to more shelves nationwide."
Founded in 2019 by Griffin Spolansky, Mezcla set out to solve a familiar problem: protein bars that choose between taste and nutrition rather than delivering both. Their Puff-Crispy Bar answers with a plant-based, gluten-free format that leads with flavor and backs it up with 10 grams of plant protein per serving. Since 2022, Mezcla has achieved an impressive 128% CAGR and has expanded to over 9,000 retail locations nationwide, including Whole Foods, Target, Sprouts, H-E-B, Kroger, and Costco. The brand also partners with The Hunger Project, donating a portion of sales to fight food insecurity around the world.
"Mezcla has built an exceptional brand in a competitive category by putting flavor first and letting the nutrition speak for itself," said Evan Waggoner, Director at SG Credit Partners. "We're excited to support the team as they continue to grow their retail presence and introduce more consumers to what they've built."
About Mezcla
Mezcla is a New York-based food company making plant-based, puff-crispy protein bars designed for people who refuse to compromise on taste or nutrition. Each bar delivers 10g of plant protein and is certified non-GMO, gluten-free, and plant-based. Mezcla's bars are available in over 9,000 retail locations across the US and online at www.eatmezcla.com.
About SG Credit Partners
SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Commercial Finance. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $1.3 billion to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.
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