A Summer of Deals: Assembled Brands Funds Innovative Brands, Closes Seven New Credit Facilities with Leading CPG Companies

NEW YORK, NY — Assembled Brands, a leading financing partner for high-growth consumer brands, is celebrating a landmark summer by announcing the successful closing of seven new credit facilities. These strategic partnerships underscore the firm's unique, founder-first approach, providing visionary entrepreneurs with the flexible, non-dilutive financing they need to scale without surrendering control or valuable equity.

The deals demonstrate Assembled Brands' ability to power innovation across a diverse portfolio of sectors, showcasing a commitment to providing scalable financing that grows with a brand’s success.

The seven new credit facilities will fuel the growth of an array of leading companies:

• A prominent innovator in strength training equipment to support its rapid growth and meet increased demand
• The fastest-growing canned wine brand in the U.S., building on its significant year-over-year sales growth with a line of credit that scales precisely with the business
• A leading consumer brand specializing in premium European meats and seafood to support impressive wholesale expansion and increasing demand
• A pioneering jewelry brand and recognized leader in the sustainable luxury market, optimizing its supply chain and accelerating product development.
• A sports-inspired apparel company that has grown from a humble Instagram account into a powerhouse brand, to support its rapid growth and retail expansion.
• Two innovative food brands, one a trailblazing woman-founded tinned fish company and the other a brand reimagining the modern Italian pantry with plant-based products, with flexible capital to accelerate growth trajectories and expand reach in both wholesale and e-commerce channels.

The success of these deals is a direct result of Assembled Brands’ unique model, which redefines asset-based lending to meet the demands of modern CPG brands. By providing flexible financing, the firm gives founders the tools they need to grow effectively, including industry-leading advance rates on inventory and accounts receivable and the elimination of restrictive covenants and lockbox requirements.

“At Assembled Brands, we’re committed to being more than just a source of capital—we strive to be a true partner in a company’s growth journey,” said Kunal Kohli, Managing Director, Head of Revenue. “Our flexible, founder-friendly solutions are built to grow alongside a brand’s business, giving operators the freedom to focus on building and scaling without second-guessing whether their financing partner will continue to support them. For us, nothing is more rewarding than seeing brands thrive with us over time and eventually graduate to larger financial institutions—it’s the clearest validation of our founder-first approach.”

This commitment to being a true partner ensures founders can accelerate their growth and capture new market opportunities quickly and on their terms.

About Assembled Brands

Assembled Brands is a leading asset-based lender that provides flexible, founder-friendly growth lines of credit to middle-market consumer brands. With a focus on e-commerce, omnichannel, and direct-to-consumer businesses, Assembled Brands offers non-dilutive, scalable financing solutions designed to fuel growth, helping brands optimize working capital without sacrificing equity or control.

For more information on these partnerships, please visit assembledbrands.com.