JPalmer Collective Fuels Cerebelly’s Growth

NEW YORK – August 21, 2025 – JPalmer Collective (JPC), an asset-based lending company committed to funding high-growth, women-founded and natural products companies focused on the “conscious consumer,” today announced the closing of a line of credit of $7M to Cerebelly, a leading producer of organic, nutrient-rich baby food purees.

“Cerebelly is a perfect fit for JPalmer Collective: a women-founded, first-of-its-kind food brand working to positively improve baby’s health and nutrition,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “We had the privilege of working with Cerebelly in its early days, and the remarkable growth they’ve achieved is a true testament to their strength as an industry leader. We’re thrilled to partner with them again as they expand their market share and continue to set the standard in the U.S. baby food category.”

Founded by a female neurosurgeon with a PhD in developmental neurobiology, Cerebelly combines science-backed nutrition with whole-food ingredients to cater to babies’ developmental needs. The financing will empower the company to invest in inventory, innovation and operations, accelerating its long-term growth plan.

“JPC is amazing to work with from start to finish and we never felt like just another transaction. They were interested in the brand and our strategy for growth, and what they can do to support us. It feels like a real partnership,” said Don Clark, CEO of Cerebelly. “Their high level of expertise and collaborative way of working will continue to be immensely supportive to our growth.”

“JPalmer Collective has given us the flexibility to invest further in both innovation and day-to-day operations, and to finally be able to focus on the future,” explains Emily White, Cerebelly’s Financial Controller. “Working with the JPC team was a seamless and collaborative experience. They worked tirelessly with us to meet our goal and approached every challenge that we faced with professionalism.”

About JPalmer Collective

JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, former president of SFNet and an advocate for improving women's access to financing. Created to fund high-growth companies that do not fit the traditional lender's criteria, the company provides white-glove service with a consultative approach to women-led companies. high growth consumer brands and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth.

About Cerebelly: Cerebelly is the first and only children's food brand on the market that combines up-to-date child nutrition and developmental neuroscience to offer products such as age-optimized pouches and smart bars with meaningful brain-supporting nutrients that science shows babies' growing brains need. Founded in 2019 by a practicing neurosurgeon, PhD in developmental neurobiology from Stanford, and mom of three Cerebelly is developed based on decades of research that demonstrated that various regions of the brain grow and peak at different times – each having their own nutrient needs to support seeing, hearing, memory, cause and effect, attention and social awareness. Organic, non-GMO, vegetable-first, dairy-free, gluten-free, with no added sugar, Cerebelly's brain supporting pouches and Smart Bars contain 8x the amount of nutrients compared to the 7 top-selling baby food brands.