JPalmer Collective Announces $5 Million Financing to Sustainable Home Care Leader Clean Cult

Investment expands JPC’s portfolio of natural and sustainable consumer brands  

NEW YORK – November 10, 2025 – JPalmer Collective (JPC), the asset-based lending firm committed to funding high-growth, women-led, and natural products companies, today announced a $5 million financing agreement with Clean Cult, the world's first company to package cleaning products in paper-based cartons. 

The partnership represents a pivotal step in Clean Cult’s rapid expansion, enabling the brand to scale its refillable, low-waste system to millions of households and accelerate its next phase of operations and distribution at Costco, Target, Amazon and Kroger.

“Clean Cult is a nimble, innovative and sustainable CPG company that aligns with JPC’s values,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “We support their mission to eliminate single-use plastic and bring transparency to cleaning, and we’re proud to partner in advancing their vision for a cleaner, more responsible future with less plastic waste.” 

Launched in 2019, Clean Cult is tackling the cleaning industry's biggest mess - plastic waste. As the first brand to package soaps and detergents in patented, 100% recyclable paper-based cartons, Clean Cult has reimagined home cleaning with an easy-to-use refill system that reduces single-use plastic waste by 90%. 

"This funding from JPC will help us strengthen our operations to meet the millions of consumers looking for sustainable home care products that are effective, beautiful and better for the planet," said Ryan Lupberger, CEO of Clean Cult. “We partnered with JPC for their collaborative approach and our shared values.” 

With this transaction, JPalmer Collective continues to reinforce its role as a strategic financing partner for dynamic, growth-oriented companies backed by strong consumer demand.  

About JPalmer Collective   

JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, former president of SFNet and an advocate for improving women's access to financing. Created to fund high-growth companies that do not fit the traditional lender's criteria, the company provides white-glove service with a consultative approach to women-led companies. high growth consumer brands and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth.  

About Clean Cult 

Launched in 2019, Clean Cult is tackling the cleaning industry's biggest mess - plastic waste. As the first brand to package soaps and detergents in patented, 100% recyclable paper-based cartons, Clean Cult has reimagined home cleaning with an easy-to-use refill system that reduces single-use plastic waste by 90%. Expanding its commitment to sustainability, Clean Cult introduced the first ready-to-use aluminum bottles for dish soap and all-purpose cleaner in mass retail, providing a durable, refillable alternative to traditional plastic packaging. Featuring essential oils and biodegradable ingredients, the brand makes zero waste cleaning easy, effective and accessible.