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SG Credit Announces A Senior Debt Investment in Murphy's Naturals
July 22, 2025
Source: SG Credit Partners
CHICAGO (July 22, 2025) – SG Credit Partners, through its Consumer Products division, is pleased to announce a senior debt investment in Murphy’s Naturals, a leading outdoor lifestyle brand on a mission to help people enjoy life outdoors with worry-free, plant-powered mosquito repellents and personal care products.
“We’re thrilled to be partnering with SG Credit Partners as we enter our next chapter of growth,” said Geoff Keegan, Chief Operating Officer at Murphy’s Naturals. “Their support allows us to double down on our core mission: developing effective, plant-based products that help people enjoy life outdoors.”
Founded on the belief that health and nature go hand-in-hand, Murphy’s Naturals has carved out a loyal following with its clean and effective products made without DEET or harsh chemicals. From their best-selling mosquito repellent candles to their new Mosquito Dodger Zone Repellant, Murphy’s Naturals is proving that outdoor protection doesn’t have to come at the expense of peace of mind—or your porch party. The brand has grown rapidly through natural and conventional retail channels, e-commerce, and strategic outdoor partnerships, earning a spot on shelves nationwide at retailers like REI, Whole Foods, and Target.
The investment from SG will provide Murphy’s Naturals with flexible growth capital to further scale operations, expand distribution, and fuel ongoing innovation in the better-for-you outdoor category. This partnership comes at a time of increased consumer demand for cleaner, plant-based alternatives across both wellness and outdoor living segments.
“Murphy’s Naturals is an exceptional brand tapping into the sweet spot between performance and purpose,” said Evan Waggoner, Director at SG Credit Partners. “Their products are as effective as they are ethical, and we’re excited to support their mission of helping people spend more time outside—safely and naturally.”
SG Credit Partners specializes in providing tailored credit solutions to high-growth businesses across a variety of industries. Its investment in Murphy’s Naturals reflects a continued focus on brands that blend innovation, purpose, and category leadership.
About Murphy's Naturals
Murphy’s Naturals is an outdoor lifestyle brand dedicated to making high-performing, plant-based mosquito repellents and personal care products that are better for people and the planet. Founded in Raleigh, NC, Murphy’s Naturals is proudly certified B Corp and a 1% for the Planet member. Learn more at www.murphysnaturals.com.
About SG Credit Partners
SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Commercial Finance. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $1.3 billion to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.
“We’re thrilled to be partnering with SG Credit Partners as we enter our next chapter of growth,” said Geoff Keegan, Chief Operating Officer at Murphy’s Naturals. “Their support allows us to double down on our core mission: developing effective, plant-based products that help people enjoy life outdoors.”
Founded on the belief that health and nature go hand-in-hand, Murphy’s Naturals has carved out a loyal following with its clean and effective products made without DEET or harsh chemicals. From their best-selling mosquito repellent candles to their new Mosquito Dodger Zone Repellant, Murphy’s Naturals is proving that outdoor protection doesn’t have to come at the expense of peace of mind—or your porch party. The brand has grown rapidly through natural and conventional retail channels, e-commerce, and strategic outdoor partnerships, earning a spot on shelves nationwide at retailers like REI, Whole Foods, and Target.
The investment from SG will provide Murphy’s Naturals with flexible growth capital to further scale operations, expand distribution, and fuel ongoing innovation in the better-for-you outdoor category. This partnership comes at a time of increased consumer demand for cleaner, plant-based alternatives across both wellness and outdoor living segments.
“Murphy’s Naturals is an exceptional brand tapping into the sweet spot between performance and purpose,” said Evan Waggoner, Director at SG Credit Partners. “Their products are as effective as they are ethical, and we’re excited to support their mission of helping people spend more time outside—safely and naturally.”
SG Credit Partners specializes in providing tailored credit solutions to high-growth businesses across a variety of industries. Its investment in Murphy’s Naturals reflects a continued focus on brands that blend innovation, purpose, and category leadership.
About Murphy's Naturals
Murphy’s Naturals is an outdoor lifestyle brand dedicated to making high-performing, plant-based mosquito repellents and personal care products that are better for people and the planet. Founded in Raleigh, NC, Murphy’s Naturals is proudly certified B Corp and a 1% for the Planet member. Learn more at www.murphysnaturals.com.
About SG Credit Partners
SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Commercial Finance. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $1.3 billion to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.
