Western Alliance Bank to Unify All Divisions Under One Brand

PHOENIX – Western Alliance Bank (NYSE: WAL) (“Western Alliance” or the “Bank”) today unveiled plans to unite all of the Bank’s divisions under the Western Alliance Bank brand. By year-end, six division bank brands – Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank – will take on the Western Alliance Bank name. The Bank’s AmeriHome Mortgage subsidiary and its affiliate Western Alliance Trust Company will continue with their current names.

For over a decade, Western Alliance and its banking divisions have operated under the same charter, providing a range of commercial banking solutions and consumer products while fostering strong relationships with clients through personalized service. Originally focused on Western regional markets, the Bank has grown to include 17 national business lines today, with 57 offices and over 3500 employees located throughout the United States.

“An exciting milestone as we continue to advance our National Commercial Bank strategy is achieving brand unity. By year-end, the markets we serve and the clients who are so important to us will know us as one strong bank, offering unmatched industry expertise and unparalleled, best-in-class service,” said President and Chief Executive Officer Ken Vecchione. “As we move forward as one brand, our clients will enjoy seamless access to specialized services available through our national business lines, delivered by people they trust. Clients will continue to work with the bankers they know. Relationships will remain exactly as they are today.”

While the division brands may not be featured as prominently in the marketplace, they remain an important part of the Bank’s heritage. Vecchione added, “We will continue to honor the history and customer loyalty associated with our legacy brands under Western Alliance Bank.”

For updates on our brand unity initiative, visit the FAQ page on our website.