Gerber Finance Closes New Deal Under its Naturally Gerber Division

By Gerber Finance

Finance leader helps fuel growth of household natural products company Puracy

Gerber Finance, an eCapital company and leading finance partner for companies experiencing accelerated growth, today announced it closed a $6MM line of credit to natural products company, Puracy, a plant-based personal care and cleaning products company. The deal was managed under the Naturally Gerber Finance division, which works with companies within the fast-growing natural products space, from clean label, organic and non-GMO products, to sustainable design and packaging.

Puracy’s range of products include hand and dish soaps, sanitizers, house sprays, laundry detergent, body wash, baby shampoo, and pet shampoo. All products are at least 99.3% natural. Their 64-ounce refill pouches save more than 90% in plastic, water, and energy while showing at least a 20% discount in cost per use versus the equivalent in bottles. In the five years since launching the refill pouches, they’ve prevented over 300 tons of plastic packaging waste from entering the environment. 

Funding from Gerber Finance will further boost Puracy as a strong CPG brand as they focus on plastic reduction with pouch refills, water reduction with hyper concentrates, and production automation. The funding will also aid Puracy in becoming more aggressive in their advertising and expansion into high velocity brick-and-mortar retailers.

“We are impressed with how quick and easy the process with Gerber Finance has been,” said Sean Busch, CEO of Puracy. “The Gerber Finance team has been extremely flexible and wonderful to work with, and we look forward to our continued partnership and their support in our growth.”   

Gerber launched its Naturally Gerber Finance division in 2020 to serve the needs of its growing base of natural products companies in its portfolio. The team has funded dozens of natural products companies including Stasher, Coola, and Om Mushroom Superfood.

About Gerber Finance  

Gerber Finance its the leading financing partner for companies experiencing accelerated growth. Its asset-based lending (ABL) structure allows companies to retain equity while driving sustainable profit. The company's flexibility, care, and tailored structures make them an ideal partner for companies with seasonality in their business. Gerber Finance is an eCapital Corp., company. For more information, please visit:  

About eCapital Corp.

eCapital Corp. is committed to supporting small and middle-market companies in the United States, Canada, and the UK by accelerating their access to capital through financial solutions like invoice factoring, factoring lines of credit, and asset-based lending. Through its Commercial Finance and Freight Factoring divisions and its portfolio companies Advantedge Commercial Finance Ltd. and Gerber Finance, Inc., eCapital offers capital solutions to a broad set of industries. Based in Miami, Florida, eCapital is an innovative leader in providing flexible, customized cash flow to businesses. For more information about eCapital, visit