2026 Spring From Good to Great: Marketing Plan Development Workshop
April 14, 2026
3315 Peachtree Road, NE
Atlanta, Georgia
Atlanta, Georgia
Date and Time
April 14, 20261:00 PM - 4:30 PM ET
In-person add-on for Emerging Leaders Summit attendees, InterContinental Buckhead Atlanta- Florence PDR
Description
Growth in secured finance doesn’t happen by accident, it happens by design. This interactive 3-hour workshop equips professionals across asset-based lending, factoring, private credit, banking, and advisory firms with a practical framework to build a strategic, annual marketing plan tailored to the realities of the secured finance industry.
This session is open to all Emerging Leaders Summit attendees and is particularly valuable for those in client-facing and relationship-driven roles, including business development professionals, relationship managers, portfolio managers, underwriters stepping into external roles, and team leaders responsible for growth. Participants will identify target industries, define their ideal client and referral ecosystem, clarify competitive positioning, and develop a clear, actionable roadmap to elevate performance from good to great.
Instructor
Vince Mancuso, SFCP EVP Sales Bayview FundingCPE Credits Available: 3.0 Credits
Field of Study: Business Management & Organization
Program Level: Basic
Delivery Method: Group Live
Prerequisites: None
Advance Preparation: None
Field of Study: Business Management & Organization
Program Level: Basic
Delivery Method: Group Live
Prerequisites: None
Advance Preparation: None
SFNet is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.
This event is eligible for SFNet's Continuing Education (CEU) credits in order to maintain a Secured Finance Certified Professional (SFCP) certificate. SFCP s are expected to remain active in the industry and to complete at least 18 units of continuing education ("CEUs") for each 2-year reporting period. To learn more about SFNet's Secured Finance Certified Professional Program click here and start your journey of becoming a certified SFCP today.
Refund / Cancellation Policy
The Secured Finance Network reserves the right to cancel any program due to insufficient enrollment.We recognize that plans can change due to business priorities, and we will work with you to find another workshop date that better suits your schedule. In order to receive a refund, you must submit written notification no less than five business days prior to the program start date.
Registration
Member Price: $95
Non-Member Price: $95
Register
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