SFNet's 77th Annual Convention

November 3 - 5, 2021

Phoenix, AZ

Adapt. Renew. Grow.

Join us November 3-5, 2021 at the JW Marriott Desert Ridge in Phoenix, AZ.

A message from Rich Gumbrecht, Chief Executive Officer, Secured Finance Network:
“I couldn’t be more excited to confirm that SFNet’s 77th Annual Convention will be held in-person at the JW Marriott Desert Ridge in Phoenix, AZ, November 3-5, 2021. This year’s convention theme is Adapt. Renew. Grow. Attendees will come away understanding the changes we can expect in a post-COVID environment, re-energize and reconnect in the perfect Arizona weather and sharpen strategies to thrive as we move forward. The live conference will feature new formatting to allow unprecedented time for networking and deal making.

Our convention agenda will include keynote speaker Amy Van Dyken-Rouen, six-time Olympic Gold Medalist and national radio sports talk show co-host, over 15 on-demand sessions, multiple live panels and a variety of peer-to-peer roundtables. We will also induct our 2021 Lifetime Achievement Award winners into the SFNet Hall of Fame during the event. More details will be available soon so keep an eye out for additional communications from SFNet Events.

The venue is fabulous and affords plenty of outdoor gathering space as well as world-class golf and recreation. For those who are not ready to interact face-to-face, or not yet able to travel, we will provide a virtual attendance option supported by our SFNet Connect platform. With a hybrid structure, we are poised to have the most inclusive convention ever.”

SFNet has arranged for a discounted room rate at the JW Marriott Desert Ridge. You will find details on your registration confirmation.



SFNet Annual Convention 2021 COVID Statement


Video: There's Room in Phoenix



In Person
Early bird special, available through August 31
Member $1,540
Non-Member $2,795

Price starting September 1
Member $1,640
Non-Member $2,895

Member, per person $495
Non-Member, per person $995

Members, to arrange unlimited virtual attendance for your company, contact James Kravitz, Business Development Director:
(917) 881-1247


Contact Information

Contact: Jeff Walsh

Email: jwalsh@sfnet.com






SFNet Education Courses Now Open for Registration

  • 2021 Introduction to ABL
  • 2021 Account Management Level Two
  • Workout & Bankruptcy, On Demand
Learn More & Register