SSG Advises Vegamour in the Sale of Substantially All Assets to Belle Brands, a portfolio company of Windsong Global

SSG Capital Advisors, LLC (“SSG”) served as the investment banker to Vegamour, LLC (“Vegamour” or the “Company”) in the sale of substantially all assets to Belle Brands, a portfolio company of Windsong Global. The transaction closed in September 2026.

Vegamour is a biotech-powered hair longevity brand pioneering the future of hair wellness through clean, clinically proven innovation. Rooted in nature and backed by science, Vegamour develops high-performance solutions for every stage of the hair life cycle, without synthetic hormones or harsh chemicals. As one of the first beauty brands to harness plant-derived exosome technology and liposomal delivery systems, Vegamour delivers targeted, regenerative care that works in harmony with the body's biology to extend the hair's growth phase, reduce shedding, and support a healthy scalp.

For more than a decade, Vegamour has helped define the premium hair wellness category. After a period of rapid growth, sales declined from peak levels amid management changes and shifting strategic priorities. The Company sought a new financial or strategic investor that could strengthen its market position and provide adequate liquidity to support its long-term growth initiatives.

SSG was retained in May 2026 to explore strategic alternatives, including a sale of the business. Leveraging its extensive consumer products and beauty industry experience, SSG positioned Vegamour’s differentiated brand and unique product portfolio to a targeted group of strategic and financial investors. SSG’s marketing process generated significant interest and multiple offers for the business. The Company ultimately pursued a sale of substantially all assets to Belle Brands, a portfolio company of Windsong Global. SSG’s special situations expertise in managing complex stakeholder dynamics enabled the Company to maximize the value of its assets within an expedited timeframe. The sale provides a path for the Vegamour brand to continue under new ownership and pursue its next phase of growth.

Belle Brands is a multi-brand beauty platform formed by Windsong Global to acquire and scale consumer beauty brands with a unique point of view, proven product performance, and loyal, engaged communities. Windsong Global is a leading private investment firm focused on the branded consumer sector.

Other professionals who worked on the transaction include:

• Mackenzie Shea (Special Committee), Ben Lauer, and Jake Cox of Berkeley Research Group, LLC, financial advisor to Vegamour, LLC;

• David M. Grinberg, Genevieve G. Weiner*, Jackson T. Garvey, Sydney L. Box, and Hyeisoo Kim of Sidley Austin LLP, counsel to Vegamour, LLC; 

• Charles A. Dale, Sandra Lee Montgomery, Steven M. Peck, Scott P. Thurman, Martine Seiden Agatston, Timothy A. Dean, Andrew W. Monthey, Lauren S. Altus, Samantha R. Volpe, and Emily A. Bernstein of Proskauer Rose LLP, counsel to the secured lender; and 

• Frank A. Segall, William V. Sopp, Mark W. Manning, and Benjamin I. Holman of Blank Rome LLP, counsel to Belle Brands and Windsong Global. 

*As of August 2026, Partner at Katten Muchin Rosenman LLP 

SSG Capital Advisors is an independent boutique investment bank that assists middle-market companies and their stakeholders in completing special situation transactions. We provide our clients with comprehensive investment banking services in the areas of mergers and acquisitions, private placements, financial restructurings, valuations, litigation, and strategic advisory. SSG has a proven track record of closing over 500 transactions in North America and Europe and is a leader in the industry.

Securities are offered through SSG Capital Advisors, LLC (Member SIPC, Member FINRA). All other transactions are effectuated through SSG Advisors, LLC, both of which are wholly owned by SSG Holdings, LLC. SSG is a registered trademark for SSG Capital Advisors, LLC and SSG Advisors, LLC.