JPalmer Collective Provides $3.5 Million In Working Capital to XSET

The investment aligns with JPC’s commitment to support and scale high growth brands focused on the next generation of consumers 

NEW YORK – March 16, 2026 – JPalmer Collective (JPC), an asset-based lending firm dedicated to supporting high-growth, game-changing consumer brands, today announced the closing of a $3.5 million working capital facility for XSET, the world's fastest-growing pop-gaming media and lifestyle brand built for the next generation. 

“XSET is innovative, differentiated, and deeply committed to delivering products for the next generation of consumers,” said Jennifer Palmer, Founder and CEO of JPalmer Collective. “The company’s mission focuses on building an inclusive, diverse community and connecting gaming with the broader culture. We are proud to fuel the growth of this dynamic and mission-driven brand.” 

A culture-driven gaming and lifestyle brand, XSET connects digital influence with real-world experiences across entertainment, fashion, and community. The financing will provide XSET with working capital to support operational needs as the company continues to scale to meet growth opportunities in 2026. 

"As a big fan of Greg Selkoe's previous venture, Karmaloop, I’m particularly excited that XSET has chosen JPC as its financing partner. XSET is at the forefront of creator-led gaming culture, and we are proud to support them as they continue to expand,” said Eunice Kepka, Business Development Officer of JPalmer Collective. 

“XSET is thrilled to partner with JPalmer Collective! Jenn and her team understand growing start-ups inside and out and have the same entrepreneurial spirit,” said Greg Selkoe, CEO of XSET. “They took the time to really get to know us and learn about the business. Their effort throughout the deal process was especially appreciated, as XSET is one of the first media-related deals they have done, but certainly not the last. We are excited to grow and build together!” 

About JPalmer Collective 

JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, former president of SFNet and an advocate for improving women’s access to financing. Created to fund high-growth companies that do not fit traditional lenders’ criteria, the company provides white-glove service with a consultative approach to women-led companies, high-growth consumer brands, and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth. Jennifer Palmer was named to the 2026 Inc. Female Founders 500.

About XSET 

Founded in 2020 in Boston by gaming and pop culture veterans Greg Selkoe, Clinton Sparks, and Wil Eddins, XSET is the fastest-growing gaming lifestyle brand in history. XSET is redefining what it means to be a gaming brand today. Built on a foundation of a diverse and inclusive gaming culture, XSET is building the preeminent brand for today's growing Gen Z audience of gamers. Sitting at the intersection of music, sports, art, entertainment, and fashion, XSET is leading gaming culture. At the same time, its robust merchandise offerings, some of the most sought-after in the industry, feature high-profile collaborations and exclusive pieces fans can't find anywhere else. XSET creates content via online experiences and IRL events, including gaming lounges in leading nightclubs such as Drai's Las Vegas and Big Night Live Boston, a partnership with the Boston Red Sox, and interactions with Sophia, an advanced AI gamer robot (XSET was first and, so far, the only org in history to sign a robot). XSET is changing the game and will continue innovating and excelling while building a brand focused on business fundamentals. For more information, visit XSET.com #reptheset.