SFNet Introduces Alfred, an AI-Assisted Search Guide to Help Members Unlock SFNet Knowledge

New AI-assisted website search assistant connects secured finance professionals to SFNet insights, data, programs, and education faster and with greater clarity.

NEW YORK, NY—February 3, 2026—The Secured Finance Network (SFNet), the essential resource for organizations and professionals who deliver and enable secured finance to businesses, today announced the launch of Alfred, a new AI-assisted website search guide designed to help users more easily discover and navigate SFNet’s deep library of industry knowledge.

Named in honor of Alfred Sachs, one of SFNet’s founders and the association’s first Chairman, Alfred reflects SFNet’s commitment to pairing the organization’s legacy of leadership in secured finance with forward-thinking innovation. Alfred is now available on SFNet.com to help members, prospects, and industry participants quickly find the information they need, from industry insights and data to programs, events, and educational resources.

“SFNet is where secured finance professionals come to connect, learn, and stay ahead of what’s shaping our industry,” said Rich Gumbrecht, CEO of SFNet. “Alfred makes it easier to access the breadth of SFNet knowledge, helping users get to the most relevant resources faster, while staying grounded in SFNet’s trusted content.”

A Guide to SFNet Knowledge

Alfred is designed to offer clarity and personalized guidance as users explore SFNet’s content ecosystem. Whether a user is searching for a specific report, looking to get involved with a program, or trying to understand the latest industry trends, Alfred helps route them to the right SFNet materials and pages more efficiently.

With Alfred, users can:

• Quickly find industry insights and data, including SFNet and Secured Finance Foundation resources
• Discover and connect to SFNet programs and events, from major conferences to local chapter opportunities
• Navigate seamlessly to what matters most, with AI-assisted guidance grounded in SFNet’s website content

Alfred supports secured finance professionals by helping them locate accurate, relevant SFNet materials. Alfred is designed for content navigation and education and does not provide financial advice or legal counsel.

“With Alfred by your side, you’re never alone in your search,” added Gumbrecht. “It’s a modern way to engage with SFNet’s trusted expertise — and a tribute to those who helped build SFNet into the authoritative voice of secured finance.”

Try Alfred on SFNet.com

Alfred is available now on SFNet.com. Users can begin by asking questions such as:

• “Please give a summary of the November 2025 issue of The Secured Lender magazine.”
• “What are the highlights of SFNet’s Q3 2025 quarterly Asset-Based Lending Index?”
• “How can I get involved with SFNet’s Mentoring Program?”

About the Secured Finance Network

Founded in 1944, the Secured Finance Network is an international trade association connecting the interests of companies and professionals who deliver and enable secured financing to businesses. With more than 1,000 member organizations throughout the U.S., Europe, Canada, and around the world, SFNet brings together the people, data, knowledge, tools, and insights that put capital to work. For more information, please visit SFNet.com.