JPalmer Collective Funds Premium Wine and Spirits Producer 3 Badge Beverage Corporation

Investment expands JPC’s portfolio of natural and innovative consumer brands  

NEW YORK – December 2, 2025 – JPalmer Collective (JPC), an asset-based lending firm dedicated to supporting high-growth, women-owned and -led, and natural products companies, today announced the closing of a line of credit to 3 Badge Beverage Corporation, a privately held company that produces a diverse portfolio of premium spirits and wines.  

“3 Badge brings together heritage, innovation, and an entrepreneurial mindset, all qualities that make them an exceptional fit for JPC,” said Jennifer Palmer, founder and CEO of JPalmer Collective. “Their dedication to quality comes through in everything they do, and we’re excited to be part of their next chapter.” 

Led by fourth-generation vintner August Sebastiani, 3 Badge has a deep history in Sonoma County. Its lineup includes a portfolio of award-winning premium gin, rum and wine brands.  

  “We have been incredibly impressed by the professionalism, enthusiasm and support we received from the JPC team,” said August Sebastiani, President of 3 Badge Beverage Corporation. “This funding enables us to continue growing smartly; expanding across US and international markets by continuing to offer our consumers ultra-premium brands they have come to expect.”  

  About JPalmer Collective  

JPalmer Collective is a customized asset-based lending solutions provider founded in 2023 by Jennifer Palmer, commercial finance veteran, former president of SFNet and an advocate for improving women's access to financing. Created to fund high-growth companies that do not fit the traditional lender's criteria, the company provides white-glove service with a consultative approach to women-led companies, high-growth consumer brands, and companies focused on conscious consumers, sustainability, and inclusivity so they can achieve sustainable growth.