SFNet New Member Spotlight: Rouse Services, LLC
November 4, 2025
Source: Rouse Appraisals

Rouse Services, LLC
8383 Wilshire Boulevard, Suite 900
Beverly Hills, CA 90211
www.rouseservices.com
Rouse Appraisals provides rental companies, construction equipment dealers, and their investors and lenders with the most accurate appraisals and equipment valuation information available. Rouse’s team of ASA approved appraisers value approximately $84 billion of equipment and analyze nearly $52 billion of retail, auction, and trade-in sales of used equipment. With deep expertise of commercial assets, trucks and equipment, Rouse Appraisals can provide a complete range of valuation solutions for every need in a timely manner.
SFNet Member Director, Jake McCarthy

Jake McCarthy leads Rouse Appraisals business practice. Rouse evaluates approximately $90 billion in equipment annually. He oversees Rouse’s market reporting and tracking which is widely subscribed throughout the industry. He has experience valuing an array of assets, ranging from mobile cranes to crawler drills. Jake holds a senior accreditation from the American Society of Appraisers. In addition to his valuation skillset he has a background in strategic planning and data analysis. He earned a B.S. in Business Administration from the University of Southern California and started his professional career in consulting at PricewaterhouseCoopers.

