Assembled Brands Extends Flexible Credit Facility to Protein Brand Seeq to Accelerate Growth and Retail Expansion

Assembled Brands, a leading provider of capital for growing consumer brands, announces a new credit facility with Seeq, a clear protein brand. The facility will provide Seeq with the working capital needed to accelerate its nationwide retail rollout, scale operations, and meet rising consumer demand.

Since its founding in 2021, Seeq has redefined the protein landscape with a refreshing, juice-like alternative to traditional, chalky shakes. Guided by the belief that protein is for everyone, the brand provides a simple, convenient way to fuel busy days and workouts alike. With a strong direct-to-consumer foundation and a loyal following, Seeq is now well-positioned to meet the demands of large-scale retail.

Like many fast-growing CPG brands, Seeq needed a financial partner who could match its pace and ambition. Our non-dilutive, founder-friendly credit facility offers the flexibility to fuel rapid growth, without the typical constraints of lockboxes, strict covenants, or cash dominion. The accordion-style structure ensures Seeq can access additional capital as growth milestones are achieved.

"Seeq’s innovative approach to protein and their disciplined execution have positioned them as a clear leader in a rapidly evolving market," says Kunal Kohli, Managing Director at Assembled Brands. "This isn't merely a credit facility; it's a strategic partnership designed to provide the brand with the scalable capital needed to accelerate its mission. We're providing the fuel for their next phase of growth."

"This partnership with Assembled Brands is a pivotal moment for our business," says Keenan Kelly, CEO of Seeq. "Their team understands our vision and the unique needs of a fast-growing brand. This capital will fuel our strategic retail growth and also allow us to continue innovating and bringing our products to more consumers seeking a simple, light, and delicious way to fuel their day."

As Seeq enters a critical growth phase, Assembled Brands is proud to provide the capital and partnership to help realize its vision of redefining protein for the modern consumer.

For more information about this partnership and other portfolio companies, visit assembledbrands.com