Assembled Brands Capital Welcomes Seton Swiderski as Vice President of Originations
July 10, 2025
Source: Assembled Brands Capital
Assembled Brands Capital is excited to welcome Seton Swiderski as Vice President of Originations, a strategic hire aimed at accelerating the growth of its asset-based lending portfolio. Based in Florida, Seton will lead origination efforts, focusing on new business development and expanding our presence in the consumer products space.
Seton brings a robust background in sales leadership and business development. She most recently served as Sales Lead and Founding Account Executive at Highbeam, where she was instrumental in establishing and scaling sales initiatives, demonstrating a strong ability to drive early-stage growth. Prior to Highbeam, Seton was an Account Executive, Large & Strategic Accounts at Meltwater, where she developed and managed key client relationships across diverse and competitive markets.
“We're thrilled to welcome Seton to the team. Her track record in business development will significantly enhance our origination capabilities, allowing us to deepen our market presence and provide tailored capital to even more businesses in the consumer products space,” said Michael Lipkin, CEO of Assembled Brands.
“Seton’s proven ability to identify and cultivate high-value opportunities is a direct complement to our revenue strategy,” added Kunal Kohli, Managing Director, Head of Revenue at Assembled Brands. “Her strategic impact will be key to expanding our quality lending portfolio and fortifying Assembled Brands’ position in the CPG industry.”
Seton's leadership will directly contribute to expanding Assembled Brands Capital's partnerships and lending portfolio. Her expertise will reinforce the firm's commitment to delivering flexible, asset-based financing solutions, ultimately supporting the growth and success of CPG businesses nationwide.
About Assembled Brands
Assembled Brands is a leading asset-based lender that provides flexible capital solutions to consumer products businesses. We offer growth lines of credit up to $25 million to branded ecommerce and omnichannel companies, enabling fast scaling and helping them address financial and operational challenges.
For more information about Assembled Brands, visit www.assembledbrands.com.
Seton brings a robust background in sales leadership and business development. She most recently served as Sales Lead and Founding Account Executive at Highbeam, where she was instrumental in establishing and scaling sales initiatives, demonstrating a strong ability to drive early-stage growth. Prior to Highbeam, Seton was an Account Executive, Large & Strategic Accounts at Meltwater, where she developed and managed key client relationships across diverse and competitive markets.
“We're thrilled to welcome Seton to the team. Her track record in business development will significantly enhance our origination capabilities, allowing us to deepen our market presence and provide tailored capital to even more businesses in the consumer products space,” said Michael Lipkin, CEO of Assembled Brands.
“Seton’s proven ability to identify and cultivate high-value opportunities is a direct complement to our revenue strategy,” added Kunal Kohli, Managing Director, Head of Revenue at Assembled Brands. “Her strategic impact will be key to expanding our quality lending portfolio and fortifying Assembled Brands’ position in the CPG industry.”
Seton's leadership will directly contribute to expanding Assembled Brands Capital's partnerships and lending portfolio. Her expertise will reinforce the firm's commitment to delivering flexible, asset-based financing solutions, ultimately supporting the growth and success of CPG businesses nationwide.
About Assembled Brands
Assembled Brands is a leading asset-based lender that provides flexible capital solutions to consumer products businesses. We offer growth lines of credit up to $25 million to branded ecommerce and omnichannel companies, enabling fast scaling and helping them address financial and operational challenges.
For more information about Assembled Brands, visit www.assembledbrands.com.
