Assembled Brands Capital Welcomes Abby Jonathan as Vice President of Originations
January 23, 2025
Source: Assembled Brands Capital
Assembled Brands Capital is pleased to announce the appointment of Abby Jonathan as Vice President of Originations. In her new role, Abby will focus on driving the firm’s origination efforts, as well as expanding its lending portfolio and deepening its presence within the asset-based lending sector.
Abby brings a wealth of experience in business development and client relationship management. Prior to joining Assembled Brands, she served as Senior Business Development Representative at Ampla, where she played a key role in identifying and cultivating new business opportunities within the fi ntech and lending markets. Abby also previously held the role of Sales Development Representative at BrightEdge, gaining deep experience in sales strategy, market penetration and customer engagement.
“Abby’s extensive experience in driving growth and building strong client relationships in dynamic markets makes her a tremendous asset to our team,” said Michael Lipkin, Chief Executive Officer of Assembled Brands. “Her strategic vision and ability to identify new business opportunities will be critical in advancing our origination capabilities and delivering flexible, asset-based financing solutions within the consumer products ecosystem.”
At Assembled Brands, Abby will leverage her market development skills and deep industry insights to drive the firm’s originations efforts, supporting the company’s commitment to providing tailored, asset-based financing solutions to a wide range of businesses across diverse industries.
About Assembled Brands
Assembled Brands Capital is a leading provider of asset-based lending solutions, specializing in flexible financing for inventory-heavy businesses across ecommerce, omnichannel retail, and distribution. With loan amounts up to $25 million, the firm leverages deep industry expertise and a client-centric approach to help businesses unlock growth, improve liquidity, and navigate financial challenges. Focused on delivering tailored capital solutions, Assembled Brands supports businesses in the consumer products ecosystem with the flexibility and expertise needed to scale and thrive in a dynamic market.
For more information about Assembled Brands, visit www.assembledbrands.com.
Abby brings a wealth of experience in business development and client relationship management. Prior to joining Assembled Brands, she served as Senior Business Development Representative at Ampla, where she played a key role in identifying and cultivating new business opportunities within the fi ntech and lending markets. Abby also previously held the role of Sales Development Representative at BrightEdge, gaining deep experience in sales strategy, market penetration and customer engagement.
“Abby’s extensive experience in driving growth and building strong client relationships in dynamic markets makes her a tremendous asset to our team,” said Michael Lipkin, Chief Executive Officer of Assembled Brands. “Her strategic vision and ability to identify new business opportunities will be critical in advancing our origination capabilities and delivering flexible, asset-based financing solutions within the consumer products ecosystem.”
At Assembled Brands, Abby will leverage her market development skills and deep industry insights to drive the firm’s originations efforts, supporting the company’s commitment to providing tailored, asset-based financing solutions to a wide range of businesses across diverse industries.
About Assembled Brands
Assembled Brands Capital is a leading provider of asset-based lending solutions, specializing in flexible financing for inventory-heavy businesses across ecommerce, omnichannel retail, and distribution. With loan amounts up to $25 million, the firm leverages deep industry expertise and a client-centric approach to help businesses unlock growth, improve liquidity, and navigate financial challenges. Focused on delivering tailored capital solutions, Assembled Brands supports businesses in the consumer products ecosystem with the flexibility and expertise needed to scale and thrive in a dynamic market.
For more information about Assembled Brands, visit www.assembledbrands.com.
.jpg?sfvrsn=f1093d2a_0 "#3 -_ 1 (1)")
© 2025 Secured Finance Network
