SG Credit Partners Announces a Senior Debt Investment in Patrick Ta Beauty

CHICAGO (April 27, 2023) –– SG Credit Partners, through its SG Consumer Products division, is excited to announce its partnership with Patrick Ta Beauty, one of the fastest growing brands of next-generation cosmetics in North America. This announcement comes on the heels of the company welcoming industry veteran Kimberly Villatoro as its new CEO in March 2023. The debt facility will support Patrick Ta Beauty’s momentum as they continue to disrupt the category and expand the reach of the brand.

"We are thrilled to partner with SG Consumer Products as we continue to grow and bring our products to more consumers around the world," says Chief Operating Officer at Patrick Ta Beauty, Paul Parikh. "SG’s expertise in financing high-growth consumer brands makes them the ideal capital partner as we continue to innovate and expand our product offerings."

Patrick Ta Beauty was founded in 2019 by renowned celebrity makeup artist Patrick Ta, established product specialist Rima Minasyan, and seasoned entrepreneur Avo Minasyan. The innovative and incomparable luxury cosmetics line takes pride in creating revolutionary products rooted in the vision to make anyone and everyone who wears the product feel confident and beautiful. The award-winning brand can be found exclusively at Sephora, CULT Beauty, Flannels Beauty, and online at www.patrickta.com.

“Patrick Ta Beauty takes a unique and disruptive approach by combining next-generation artistry with a luxury brand experience,” says Director of Originations at SG Consumer Products, Evan Waggoner. “We are honored to support this exceptional brand’s vision to empower their customers in a meaningful way.”

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About SG Consumer Products:

SG Consumer Products, a division of SG Credit Partners (“SGCP”), is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. SGCP has established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products, and Structured Credit. Headquartered in Southern California with offices throughout the country, the firm has provided in excess of $750 million to lower middle market entrepreneurs across a variety of industries. For more information, please visit www.sgcreditpartners.com.

About Patrick Ta Beauty:

Patrick Ta Beauty is a luxury makeup brand on a mission to develop revolutionary cosmetics products that make everyone feel confident and beautiful in their own skin. Products are sold online at www.patrickta.com, and retail exclusively at Sephora North America and Canada, Sephora at Kohl's, CULT Beauty, and Flannels Beauty. For more information, please visit www.patrickta.com.