SG Credit Announces Re-Brand of Stonegate to SG Consumer Products

Newport Beach, CA (April 18, 2023) – SG Credit Partners today announced the re-branding of Stonegate Capital, which it acquired in late 2021, to SG Consumer Products. SG Consumer Products provides asset-based lines of credit plus IP/brand and M&E term loans primarily to sponsor-backed, high-growth consumer brands generating revenue of $15 to $200+ million. Coinciding with the re-brand, SG Consumer Products is now a fully integrated division of SG Credit Partners and is committed to being the leading debt partner to exceptional consumer brands.

This announcement comes on the heels of SG Consumer Products’ recently announced new senior debt investments in Chomps, Brazi Bites, and Mike’s Hot Honey. SG Consumer Products has significant experience investing in high-growth consumer brands including Johnnie-O, Caulipower, Clio Snacks, Mizzen + Main, Purely Elizabeth, Simple Mills, Tata Harper Skincare, Van Leeuwen Ice Cream, and Zevia.  “Now that we have integrated SG Consumer Products we wanted to clearly communicate to the market that we are one credit platform with several verticals”, said Marc Cole, CEO of SG Credit Partners.

SG’s credit platform is now organized into three distinct verticals: SG Consumer Products which offers senior asset-based debt facilities to high-growth consumer brands, SG Software + Technology which offers senior and junior recurring revenue-based debt facilities to SaaS and tech-enabled businesses, and SG Structured Credit which offers senior and junior cash-flow and asset-based debt facilities to traditional lower middle market companies.

About SG Credit Partners, Inc.

SG Credit Partners is a family-office backed lender providing capital to lower middle market businesses and entrepreneurs requiring tailored credit solutions. We’ve established a broad credit platform consisting of three verticals: Software + Technology, Consumer Products and Structured Credit.

Headquartered in Southern California with offices throughout the country, SG has provided in excess of $750 million to lower middle market entrepreneurs across a variety of industries.  For more information, visit www.sgcreditpartners.com.

Santa Monica Office:                                                                      

Charlie Perer                                                                                                 
Head of Originations                                                                         
233 Wilshire Blvd., Suite 450                                                           
Santa Monica, CA 90401                                                                 
Ph: 310-562-2020                                                                    charlie@sgcreditpartners.com                                          

Chicago Office:

Ryan Woody 
Head of Consumer Products
123 N. Wacker Dr., Suite 1160
Chicago, IL 60606
Ph: 773-505-1036
ryan@sgcreditpartners.com