Gerber Finance Supports Honey Stinger’s Growth with $5MM Deal

Gerber Finance’s Naturally Gerber division continues to expand its portfolio with iconic Sports Nutrition Brand

NEW YORK, August 30, 2021 - Gerber Finance, the leading finance partner for companies experiencing accelerated growth, announced new funding for Honey Stinger, maker of sports nutrition products for athletes of all kinds. The deal was structured based on ecommerce and intellectual property and completed under the Naturally Gerber Finance division, which serves companies in the natural products space.

Honey Stinger makes products to fuel every step of the athletic journey including waffles, energy chews and gels, bars, and rapid hydration mixes. The $5MM line of credit from Gerber will provide additional working capital to aid Honey Stinger’s continued, rapid success.

“We are flexible and really customize each line of financing to meet the specific needs of the company. We’re excited to help Honey Stinger reach new heights with this funding based on their ecommerce sales and intellectual property,” said Jennifer Palmer, CEO of Gerber Finance. “We look forward to seeing Honey Stinger continue to lead in the energy performance category.”

“Gerber Finance came highly recommended to us,” said Sarah Mallicote, CFO of Honey Stinger. “We wanted a partner that was fast and efficient, and Gerber’s quick response time and no-nonsense attitude immediately impressed us. With their extensive knowledge in the natural product industry, flexible financing options, and accommodating team, they were the natural choice.”

The Naturally Gerber Finance division provides deals for natural companies seeking $500M to $25MM in financing. The team at Gerber Finance are true specialists in the natural products industry and have worked with companies in a variety of niches, including health, wellness, consumer packaged goods, and more.

About Gerber Finance

Gerber Finance is the leading financing partner for companies experiencing accelerated growth. Its asset-based lending (ABL) structure allows companies to retain equity while driving sustainable profit. The company's flexibility, care, and tailored structures make them an ideal partner for companies with seasonality in their business. Gerber Finance is an eCapital Corp., company. For more information, please visit: https://www.gerberfinance.com/.

About eCapital Corp.

eCapital Corp. is committed to supporting small and middle-market companies in the United States, Canada, and the UK by accelerating their access to capital through financial solutions like invoice factoring, factoring lines of credit, and asset-based lending. Through its Commercial Finance and Freight Factoring divisions and its portfolio companies Advantedge Commercial Finance Ltd. and Gerber Finance, Inc., eCapital offers capital solutions to a broad set of industries. Based in Miami, Florida, eCapital is an innovative leader in providing flexible, customized cash flow to businesses. For more information about eCapital, visit eCapital.com.