SG Credit Partners Provides $2.0 Million to SaaS Marketing Analytics Company

The Company: Software as a Service platform that provides AI-powered marketing analytics. The platform provides an end-to-end suite of tools that allow clients to research and measure their marketing investments and maximize ROI.  

The Financing Situation: The Company’s existing bank credit facility was no longer a strategic fit and the Company was seeking additional non-dilutive capital to help execute on its growing sales pipeline.

The Solution: SG was able to get comfortable with the transaction due to the Company’s strong management team, blue chip customer base, enterprise value, and its supportive cap table. SG provided a $2MM senior secured facility with an interest-only period and modest amortization to payoff the bank and support the Company’s ARR growth with non-dilutive capital.

SG Credit Partners is a national lender providing $1 - $10 million of situational capital to lower middle market businesses. Our deals are structured as a term loan (1st lien, 2nd lien, split lien, and unitranche structures; 6-36 month term) and range from interest-only to amortizing depending on credit profile and deal structure. What makes our platform unique is our ability to structure deals around a broad set of borrower types, use of proceeds, and situations – we can underwrite a deal solely based on cash flow, collateral, enterprise value, a strong/secured guaranty, or a combination thereof. Our borrowers generally fit one of the following credit profiles – cash flow, collateral, technology (recurring revenue/SaaS), or high net worth guarantor.

Headquartered in Southern California with offices throughout the country, SG Credit Partners has provided in excess of $300 million to 150+ borrowers across a variety of industries. We pride ourselves on flexibility, speed and certainty to close as well as providing creatively structured solutions that do not require equity and have minimal covenants. For more information, visit www.sgcreditpartners.com.