Assistant Vice President, Business Development & Marketing, Merchant Factors
40 Under 40 Category: Business Development
Alexa Kolodny has spent the past five years at Merchant Factors dedicated to new business development and marketing. Alexa is a graduate of CUNY Baruch College, with a degree in corporate communications and marketing. She joined Merchant Factors full-time upon graduation in New York, and has since spent several years successfully cultivating new client relationships and strengthening the Merchant Factors brand.
Alexa’s focus has primarily been to pursue new financing opportunities related to factoring and asset-based credit facilities, acquisitions, recapitalizations and turnarounds for emerging companies and middle-market institutions. Her marketing efforts include identifying new markets to target, advertising and event planning to promote the Merchant Factors brand, and internally developing new products and/or services to foster her client’s growth. Her current career has led her to not only immerse herself in the middle-market commercial finance community, but to develop herself as a prominent figure amongst her clients and contacts in the consumer goods sectors such as fashion, apparel, footwear, household goods, and wearable technology.
Alexa is a member of the Association for Corporate Growth, Turnaround Management Association, Commercial Finance Association, New York Banking & Finance, NY Institute of Credit, and The Professional Club. She is actively involved in outside groups.
Alexa Kolodny has recently been promoted to assistant vice president and transferred to the West Coast office to continue her success.
Her nominator, Josh Goodhart, executive vice president of Merchant Factors and national sales manager for Merchant Factors, said, “Alexa’s industry knowledge is well beyond her age. She is able to actively participate in industry discussions with peers who are decades older than her. Her performance has been extraordinary; she has exceeded expectations not only in business development, but has been integral in the marketing and branding of Merchant Factors and Merchant Financial. We not only encourage her to be part of key decision-making processes, but place high value on her input and perspective.”
When she was told she had been selected as one of SFNet’s 40 Under 40, Alexa said, “I am completely overjoyed and humbled to have been selected for this prestigious award. It is an absolute honor to be recognized for my dedication and hard work by peers and mentors who are greatly accomplished themselves, and that I continuously look up to for guidance and insight. This achievement could not have been possible without those who have taken the time to believe in me and gave me the opportunities to succeed.
“As one of the youngest members in the industry, sales and loan origination can be a daunting undertaking, particularly when your prospects and competitors have an incredible amount of experience. My firm and colleagues from an early time not only took their time to instruct me in credit, but granted me the autonomy and independence to grow as a salesperson and develop my own network. It is this consistent reinforcement that gives me the greatest confidence in both my expertise and product to be successful in business development. I am overjoyed that my peers recognize these achievements to grant me this award. It is unbelievably inspiring to be in an industry where my colleagues are continuously invested in my success.”