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FocalPoint Advises Choozle on its Growth Investment from Boathouse Capital
September 14, 2021
Source: FocalPoint Partners, LLC
Denver, CO — Choozle, Inc. (“Choozle” or the “Company”), an industry-leading self-service digital advertising software platform, has announced the successful closing of a growth investment from Boathouse Capital (“Boathouse”). FocalPoint Securities, LLC (“FocalPoint”) served as Choozle’s exclusive financial advisor on the transaction.
Choozle‘s solution enables advertising agencies and brands to run programmatic digital ad campaigns across display, video, mobile, audio, Connected TV, and other marketing channels. The Company’s platform empowers efficient marketing operation and performance while affording 100% transparency. Choozle will leverage the growth capital from Boathouse to accelerate the integration of enterprise-level media buying technologies while furthering their data-powered marketing and advertising software platform.
"It's a testament to our team and platform that we maintained consistent financial growth despite the uncertainties of the last year," said Andrew Fischer, co-founder and CEO of Choozle. "This additional investment enables us to continue to bring self-serve solutions to the mid-market while aggressively investing in our product to ensure Choozle remains the most innovative and intuitive platform on the market."
Chong Moua, Managing Partner, Boathouse Capital, commented, "Choozle has demonstrated impressive financial and operating performance and has successfully built a sizable platform. A high caliber management team leads the company, and we are excited to provide them with the capital and resources to scale the business further."
“This transaction yielded a great growth partner for the Choozle team and represents another success story for FocalPoint’s Technology group,” added Muizz Kheraj, Managing Director at FocalPoint. ”We thoroughly enjoyed working with the Choozle and Boathouse teams and look forward to watching the Company capitalize on the exciting opportunities ahead.”
Nishen Radia, Managing Partner at FocalPoint, said, “It has been a pleasure getting to know the Choozle team over the years, and I have been impressed watching Andrew execute on his vision. This deal represents another example of our ability to underwrite companies within the fast-evolving areas of the marketing technology space, and we look forward to many future successful transactions.”
About Choozle
Choozle – Digital Advertising Made Easy® – provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface. Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, data management platform, and smart tag management into a single platform. Designed for advertising agencies and marketing departments, Choozle has democratized the ad tech ecosystem with its intuitive, elegant, and affordable solution. www.choozle.com
About Boathouse Capital
Boathouse Capital is a Philadelphia-based private equity firm with $650 million of capital under management. Boathouse invests $5 million to $50 million of flexible capital in the form of debt and equity into high-growth middle-market companies. The firm's investment strategy is centered around partnering with management teams to create enduring value and positioning companies for accelerated growth. www.boathousecapital.com
About FocalPoint Partners
FocalPoint is an independent investment bank specializing in mergers and acquisitions, private placements (both debt and equity), financial restructurings and special situation transactions. With offices in Los Angeles, Chicago, New York and Shanghai, the firm provides global advisory services to a variety of middle-market clients. For more information, please visit focalpointllc.com and follow us on LinkedIn and Twitter.
Please contact Muizz Kheraj, Managing Director, at 310-405-7019, or Eugene Izumo, Director, at 310-405-7015, for more information regarding this transaction.
Choozle‘s solution enables advertising agencies and brands to run programmatic digital ad campaigns across display, video, mobile, audio, Connected TV, and other marketing channels. The Company’s platform empowers efficient marketing operation and performance while affording 100% transparency. Choozle will leverage the growth capital from Boathouse to accelerate the integration of enterprise-level media buying technologies while furthering their data-powered marketing and advertising software platform.
"It's a testament to our team and platform that we maintained consistent financial growth despite the uncertainties of the last year," said Andrew Fischer, co-founder and CEO of Choozle. "This additional investment enables us to continue to bring self-serve solutions to the mid-market while aggressively investing in our product to ensure Choozle remains the most innovative and intuitive platform on the market."
Chong Moua, Managing Partner, Boathouse Capital, commented, "Choozle has demonstrated impressive financial and operating performance and has successfully built a sizable platform. A high caliber management team leads the company, and we are excited to provide them with the capital and resources to scale the business further."
“This transaction yielded a great growth partner for the Choozle team and represents another success story for FocalPoint’s Technology group,” added Muizz Kheraj, Managing Director at FocalPoint. ”We thoroughly enjoyed working with the Choozle and Boathouse teams and look forward to watching the Company capitalize on the exciting opportunities ahead.”
Nishen Radia, Managing Partner at FocalPoint, said, “It has been a pleasure getting to know the Choozle team over the years, and I have been impressed watching Andrew execute on his vision. This deal represents another example of our ability to underwrite companies within the fast-evolving areas of the marketing technology space, and we look forward to many future successful transactions.”
About Choozle
Choozle – Digital Advertising Made Easy® – provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface. Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, data management platform, and smart tag management into a single platform. Designed for advertising agencies and marketing departments, Choozle has democratized the ad tech ecosystem with its intuitive, elegant, and affordable solution. www.choozle.com
About Boathouse Capital
Boathouse Capital is a Philadelphia-based private equity firm with $650 million of capital under management. Boathouse invests $5 million to $50 million of flexible capital in the form of debt and equity into high-growth middle-market companies. The firm's investment strategy is centered around partnering with management teams to create enduring value and positioning companies for accelerated growth. www.boathousecapital.com
About FocalPoint Partners
FocalPoint is an independent investment bank specializing in mergers and acquisitions, private placements (both debt and equity), financial restructurings and special situation transactions. With offices in Los Angeles, Chicago, New York and Shanghai, the firm provides global advisory services to a variety of middle-market clients. For more information, please visit focalpointllc.com and follow us on LinkedIn and Twitter.
Please contact Muizz Kheraj, Managing Director, at 310-405-7019, or Eugene Izumo, Director, at 310-405-7015, for more information regarding this transaction.
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