FocalPoint Advises Vitamin Discount Center on its Sale to reCommerce

Vitamin Discount Center (“VDC,” or, the “Company”) has been acquired by reCommerce, a portfolio company of Topspin Consumer Partners (“Topspin”). FocalPoint Securities, LLC (“FocalPoint”) served as exclusive financial advisor to Vitamin Discount Center in connection with the transaction.

Vitamin Discount Center is a leading software-enabled e-commerce seller and B2B services provider to industry leading brands in the vitamins, supplements, and health and beauty industries. The Company sells on Amazon, Walmart.com, ebay.com, and other e-commerce platforms and provides fulfillment services to support its brand partners’ DTC channels.

A family-owned and operated business since 1998, VDC has been a pioneering third-party seller on Amazon and other e-commerce marketplaces for over a decade, evolving from its early days in traditional retail in the health and wellness space. The Company sought to partner with a complementary business to deliver even greater service to its customer base, often consisting of extraordinarily long relationships.

“Over a decade-long relationship, FocalPoint truly understood our business and was able to execute on a comprehensive, but highly efficient process,” said Michael Gore, President of Vitamin Discount Center.

Clay Bryan, Managing Director at FocalPoint, commented, "Michael Gore and the team at VDC have always been innovators in their field, which is evidenced by the proprietary technology enablement the business operates on today and the longevity of their customer relationships. We are thrilled by the partnership with reCommerce and Topspin, and look forward to what the future holds for the combined companies.”

About Vitamin Discount Center

Since its founding in 1998, Vitamin Discount Center has been committed to improving the health of its customers by supplying a full spectrum of vitamins, supplements, health and beauty, and sports nutrition products across e-commerce marketplaces, as well as through retail stores. From its origins as a brick and mortar retailer, VDC has grown to become a leading full-service agency for brands on Amazon, as well as other e-commerce websites. With the assistance of proprietary software, VDC provides end-to-end listing, marketing, and supply chain management for its brand name customers looking to sell through both FBA and FBM channels. For more information, please visit vitamindiscountcenter.net.

About FocalPoint Partners

FocalPoint is an independent investment bank specializing in mergers and acquisitions, private placements (both debt and equity), financial restructurings, and special situation transactions. With offices in Los Angeles, Chicago, New York, and Shanghai, the firm provides global advisory services to a variety of middle-market clients across eight industry sectors: aerospace and defense, business services, consumer, energy, financial services, healthcare, industrials, and technology/media. To learn more, visit focalpointllc.com and follow us on LinkedIn and Twitter.

Please contact Clay Bryan, Managing Director, at 310-405-7085, or Nate Neubauer, Vice President, at 310-405-7033, for more information regarding this transaction.